Make the right strategic moves
Strategic moves: Positioning for growth
The essence of strategy is about being different from competitors in ways that truly matter to your customers. Done well, it moves you away from being a “me too” company. Instead, your company can become absolutely indispensible.
For example, good strategy allows you to:
- Position your company in the areas that offer the best opportunities for growth.
- Move your company into its “sweet spot”, where no one can beat you. You can then enjoy the pricing power and profitability that follow.
- Differentiate even your commodity products and services and avoid price competition.
- Distinguish true opportunity from temptations that can distract, waste money and are likely to fail.
Some Benefits of Strategic Excellence
- More predictable growth
- Price setting not taking
- Superior profitability
- Indispensability to customers
- Knowing the right time to buy or sell